Our office
Swansea
Tramshed Tech
Palace
156 High St
Swansea
SA1 1NE-
Telephone
01639 895 677
When Bridal Collective sought to scale their staff and sales training beyond one-off events, they turned to us for a digital-first solution. We developed a branded Learning Management System (LMS) and mobile app, delivering bite-sized, on-demand training to retail partners worldwide. The result? Better brand knowledge, improved sales performance, and a scalable training platform that continues to grow. If you're looking to empower your team with smarter training solutions, see how our approach made a difference.
Bridal Collective design and manufacture 10 different collections of dresses under several different brands. The products are sold through thousands of retail partners worldwide. To maximise sales it is beneficial for all retailers to consistently train staff on sales techniques, as well as the products and brands.
Traditionally this training would be limited to one-off events and store visits, and always had a big impact for the retail partners involved. Bridal Collective asked us to find ways to use online technology for staff and sales enablement training on a large scale.
In our discovery process, we found that the best way for retail partners to train staff was ‘little and often’. Stakeholders agreed that bite-sized training delivered via mobile phones would be the most efficient way to train bridal sales consultants as they could fit in a quick 10-minute training session in between appointments.
We found a Learning Management System (LMS) with the right feature set. Then, we created a branded LMS and mobile app. We made it available as native apps on both Apple and Google devices.
Working with key stakeholders responsible for both in-house and retail partner training programmes we outlined several styles of modules and clarified the broad training goals for each user type. We then created a number of module templates so that each training module could be created on brand, with a consistent look and feel, whilst streamlining the content creation process for trainers and delivering a consistent experience for all trainees.
We then created a training roadmap for the year ahead and regularly published new modules for the rest of the year and beyond. During that first year, we focussed on brand awareness and product training for retail partners. Since then we have expanded the scope of training to include sales enablement training, marketing and social media courses, and in-house training for onboarding new staff.
“User Fusion has been an integral partner in our growth over the past decade, helping us develop three brand websites and a B2B portal as our business expanded. Neil, Andrew, and their team consistently deliver innovative, high-quality solutions on time and on budget, exceeding our expectations across a range of projects from ERP integration to mobile applications and digital media.”
Since launching the Full Collective app, retail partners have a better understanding of the products and brands, and have empowered their sales staff to improve their close rates in sales appointments. Internal teams have benefited from consistent training and other departments are seeing the benefits of training at scale and requesting a variety of new content to be delivered through the mobile app.