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When MacDon, a global leader in agricultural machinery, found their website slowing down business with clunky management and a glitchy dealer locator, they turned to us for a smarter solution. This case study reveals how we transformed their digital experience—enhancing performance, usability, and integrations—to deliver a website their team loves to use.
MacDon approached us when their main brand website was due for a redesign. The previous website had slow-loading pages, some User Experience issues and a glitchy dealer locator. The company also struggled with getting prompt support and proactive suggestions to improve their websites.
Having worked with us before MacDon understood our philosophy, customer service and innovative ideas.
The MacDon marketing team were not satisfied with the previous website. The CMS was clunky and the content management solution was poorly planned, which meant it was a drain on their internal resources every day. From the outside looking in the site was slow, with a glitchy dealer location- which is a critical tool for end users of MacDon products worldwide.
We worked with internal stakeholders to identify shortcomings in the previous website, and identified opportunities for improving the user experience and integrations with various enterprise applications. At this point, we decided that collaborating with MacDons internal graphic designers would be the best approach as they have the deepest understanding of the brand, and would allow us to iteratively improve designs as much as needed whilst keeping within a predicable budget range.
Key features on the macdon.com website are high-fidelity product landing pages full of rich content, an extensive document library covering 30+ years of MacDon machinery in dozens of languages and a dealer locator powered by integrations with their ERP & CRM systems.
“User Fusion isn’t just a service, they are an extension of our team. They are thorough and always look out for our company’s best interests. Over the several years we have worked together, I can honestly say UF is constantly learning and adapting to an ever-evolving digital landscape.”
The new website benefited from multiple enterprise-level integrations which improved workflow and data accuracy, a rich page builder experience which the marketing team loves to use every day and a fantastic improvement in page speed load times.
The result is a superfast content-rich site that is helping MacDon reach more customers every single day.