When CBW needed to replace their outdated booking system and legacy CMS, they turned to us for a smarter, more sustainable solution. By integrating a specialized third-party booking platform, we freed up their budget for a beautifully designed, bilingual website that’s easier to manage and built to last. If you're looking to modernize your website while optimizing resources, see how our strategic approach made a difference for CBW.
We’ve worked with CBW for over a decade, when their previous website was coming to the end of its life they asked us to work with them on a redesign.
The previous website was built with a legacy CMS platform, all online bookings were handled via some custom coding and payment integrations which needed to get replaced so a fresh new site was required.
During our discovery process, we helped CBW identify a suitable 3rd party partner to handle the entire online booking process. Its features include payment processing, repeat events, disclaimer management and group bookings. The decision to work with a third party that specialised in online event bookings allowed us to free up budget from custom development to invest in the design of the new site.
We worked closely with the CBW team during discovery to review user journeys, competitor websites and their existing marketing assets before implementing a custom-designed bilingual CMS-powered website.
By integrating with a third-party booking engine it means the site is much easier to maintain, and future-proofed for longer allowing CBW (a seasonal non-profit organisation) to stretch their IT budget further and help more people have safe fun on the water.
The new website is easier to manage, loads faster and allows for more flexibility when creating bookable events, allowing the CBW team to focus on delivering great experiences without being bogged down in website maintenance and reporting.
More traffic
Decrease in Page load times
More bookings