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Case Study AberInnovation

When AberInnovation outgrew its original website, they needed a platform that truly reflected their scale, ambition, and appeal to high-growth tech startups. Through strategic discovery, a modern redesign, and seamless integrations, we delivered a flexible, high-performance website that empowers their team and enhances user experience. If your website no longer represents your business, see how our approach helped AberInnovation evolve.

Client
AberInnovation
Service
Web Development, CMS
Aberinno screens

Problem

We’ve worked with AberInnovation since its inception, originally developing a website during the early planning stages of the project. However, as the initiative evolved into a multimillion-pound facility offering cutting-edge resources and expertise to businesses, the original website no longer reflected the scale and maturity of their offering.

AberInnovation  needed to reassess their web strategy and create a platform that accurately represents their capabilities today—one that resonates with the high-tech, high-growth startups they aim to attract as clients and partners.

Solution

Despite our long-standing relationship with AberInnovation , we applied our structured discovery process to test assumptions, refresh our understanding of their mission, and ensure alignment with their long-term vision. This phase helped us define a new site architecture, a refined design direction, and a clear list of necessary improvements.

Process

Collaborating closely with AberInnovation ’s marketing team and our branding and design partner Jo Hollowood, we refreshed the site’s design while staying true to the company’s established brand identity.

Key elements of the new website include:

  • A fully bilingual experience, ensuring accessibility for all audiences.
  • A flexible page builder, empowering the Aber Innovation team to create and manage content without ongoing developer support.
  • Seamless HubSpot CRM integration, streamlining lead management and engagement.
  • A modern technology stack, delivering a 90% improvement in page load speed, enhancing user experience and SEO performance.
“User Fusion has been a fantastic web-partner to AberInnovation for several years, providing expert web consultancy that has helped us grow and succeed online. Their support has been instrumental in shaping our digital strategy, offering great advice tailored to our needs. Their reliability and responsiveness have consistently exceeded expectations and we’re grateful for their ongoing commitment to helping us evolve and achieve success in an ever-changing digital landscape.”
Teleri Davies , Marketing Communications Manager
Aber Innovation Logo

Outcome

The new website not only reflects AberInnovation ’s position as a leading hub for innovation and enterprise but also empowers their team to be more creative without the need for costly ongoing development. Faster load times have boosted organic search traffic, while the transition to a modern CMS has improved security, reduced maintenance costs, and ensured the platform remains scalable for the future.

Increase in Service Enquiries

25%

increase in quarterly visitors

10%

Improvement in page load speed

90%